Protection to feet Elegance in style So, motivation is the force that activates goal-oriented behaviour. Motivation acts as a driving force that impels an individual to take action to satisfy his needs.
The Consumer Behavior is the study of how an individual decides to purchase a particular product over the other and what are the underlying factors that mold such behavior. Factors Influencing Consumer Behavior The marketers try to understand the actions of the consumers in the marketplace and the underlying motives for such actions.
These motives are the factors that influence the consumer behavior. Some of the important psychological factors are: The human beings live in a complex social environment wherein they are surrounded by several people who have different buying behaviors. Since the man is a social animal who likes to be acceptable by all tries to imitate the behaviors that are socially acceptable.
Hence, the social factors influence the buying behavior of an individual to a great extent.
Some of the social factors are: It is believed that an individual learns the set of values, perceptions, behaviors, and preferences at a very early stage of his childhood from the people especially, the family and the other key institutions which were around during his developmental stage.
Thus, the behavioral patterns are developed from the culture where he or she is brought up. Several cultural factors are: There are several factors personal to the individuals that influence their buying decisions.
Some of them are: Age Occupation Lifestyle Economic Factors: The last but not the least is the economic factors which have a significant influence on the buying decision of an individual.Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he.
Also, it was noted that the influence of commercial factors (brand, price, promotion) is lower for both categories analyzed. Keywords OTC Purchasing behavior Consumer behavior Pharmaceutical market. Social factors affecting consumer buying behavior: A customer’s buying behavior is also influenced by social factors, such as the groups to which the customer belongs and social status.
Each culture contains “sub-cultures” – groups of people with share values. The second major groups of factors that influence consumer decision making are social factors, which include all effects on the buying behaviour that result from interactions between a consumer and the external environment.
4 important Factors that Influence Consumer Behaviour Next Previous Consumer Behaviour – The consumer, The KING of the market is the one that dominates the market and the market trends. Analysis of Women Consumer Behavior for Purchasing “Oriflame” Cosmetic Product: Phenomenology Ranosiharimandimby Miora Joelle According to Kotler (Kotler & Keller, ) there are three factors that influence consumer behavior, cultural factors, social factors, and personal factors.
Culture is the most.