The Factors that Led to Success and Failure of Nike in its Venture across International Markets Nike is considered to be one of the largest American suppliers of athletic shoes, apparel, and sports equipment. At the same time, this company and its brand are well-known worldwide. To a significant extent, this is the result of the strategy of the international markets expansion that is one of the main directions of the strategic development of the company. Obviously, this strategy provides the company to enter new markets and strengthen its position in traditional ones.
Ethics Nike tried many different measures of correcting its image as well many public relations measures to help salvage the image the public had of them after images of Nike employees working in sweatshops were released. Areas of Concern Some areas of concern for Nike include poor working conditions, low wages, child labor, as well as health concerns in the factories.
Ethics is the generic term for the science of our morals. The executives at Nike have been accused of many ethical dilemmas.
For example, poor working conditions in factories that produce Nike products has been one big issue plaguing the company for years.
Nike outsources their labor to countries that are in need of economic growth. They are able to obtain the labor at a cheap, and some may say, unfair rate.
This causes workers to be exposed to working conditions that would be far below what we would accept here in the US or any developed country in the world. These workers are faced with long grueling hours, some as long as sixty five hours per week, this according to the NY Times.
Employees at this particular factory were located in Vietnam. The employees endure this type of treatment because they are desperate for the little money they earn. This brings me into my next point of concern, low wages.
Nike contracts all their manufacturing to developing or third world countries.
Even though the countries wages are lower than our own here in the US, Nike fails to provide wages to workers at a rate in which they can sustain themselves and their families. Because of this, cheap labor is exploited and many workers are treated poorly.
Some workers earning these low wages were children as young as early and preteens. Deplorable working conditions have lasting effects on employees. Many employees experienced skin and breathing problems in those factories. Just because you are operating in a country that is not up to the standards of the United States, does not make it ethically okay to subject your employees to conditions that are unacceptable.
Current Analysis One can speculate as to why Nike would be involved in such a Hodge podge of ethical dilemmas. Could it be because they are not operating in the US and feel as though they should not abide by the ethical standards and OSHA requirements set forth in our country?
Is it that the upper management has something to gain personally from outsourcing its labor to under developed countries? Should our government step in and be able to regulate how the factories and workers are treated on foreign soil?
I do believe Nike was socially responsible for its actions. When the allegations came to light in the public eye, there was a lot of backlash regarding them. Nike joined a task force called fair job labor association to review the allegations made against them.
This was to help ensure that Nike was abiding by the ethics code in the shoe and clothing industry.Most people also know that Nike is a multi-million dollar company that sells name brand shoes worldwide. Millions of pairs of Nike shoes are sold daily, but what people don’t know about Nike shoes is how and where they are made, who makes them, and how Nike Continue reading › Nike Essay.
By Lauren Bradshaw. November 7, Nike tried many different measures of correcting its image as well many public relations measures to help salvage the image the public had of them after images of Nike employees working in sweatshops were released.
In this essay, we will look at Nike’s international business operations and analyze the ethical issues and dilemmas they are [ ]. All the examples of business essays are written from scratch by our professional writers.
If you need original custom research paper on Nike business – choose our writing service and get high-quality non-plagiarized paper, written by experienced writer. Nike is an incorporated company that operates primarily in the footwear industry.
The Company designs, develops and markets athletic footwear, apparel, equipment and accessory products. CEO and President Philip Knight runs Nike, Inc. Mr. Knight co-founded Blue Ribbon Sports in , which officially. Free Essay: Introduction and the objective of the study Nike is one of the biggest footwear and apparel manufacturing companies in the word.
The company came. Nike Financial Analysis Nike is a company that has thoroughly embedded itself into the psyche of people around the world.
It's a company that started with humble origins from selling footwear in the basement to becoming the behemoth in the athletic industry.