Automate and engage Step 1: Each network is unique, with its own best practices, own style, and own audience. Some things to consider that can help you choose not only which social networks to try but also how many to try.
Time-bound Though you may have only one or two concrete goals, you need to be precise about how you will achieve them through the use of media. A good strategy for making media may be multi-pronged and multi-faceted.
For example, your strategy can include one objective to raise awareness among men about why domestic violence is wrong and another that targets the broader international community, asking them to get involved by telling governments and police to enforce the laws which prohibit domestic violence.
You also need to be clear about how the media you make will help to achieve these objectives. While you may be ready to write down your objectives in this early stage of making your media strategy, you will probably want to return to this section later once you have worked through the rest of the process.
An example of a clear objective is: The next step will be to do some research, keeping your goals and objectives in mind at all times. This research may involve the following: Background research — Dig out old reports and data created by your group or affiliated partners. Write a brief history, map out what information exists and look for new information where this is required.
Previous efforts and campaigns — What have other organisations or individuals done to support this cause: Why or why not? Doing this will help you identify what to avoid and what to pursue. Context mapping — Know what is happening right now in relation to your cause.
What are the key events that have recently taken place and what are the events that will take place in the near future that may have impact? Identify the key spokespeople for this issue and what key terms are being used by different groups. What messages relating to this issue are reaching different stakeholder groups, which messages are failing to reach them, and why?
Identify your target audience and participant communities There are generally several communities involved with an issue, and all of them can be considered stakeholders.
It is important to list all of your stakeholders, as you need to know everyone who has the power to influence your cause and help make a change. Knowing all the stakeholders will help you define your target audience and participant communities. Types of stakeholders Allies — people and organizations who already support what you do.
Adversaries — people who oppose the change you want to see. Neutral — people whose position or attitude is unclear or who have not become actively involved in this issue.
You should map your stakeholders using these three categories and have discussions about why you see them in this way. It is only after you understand where different audiences stand that you can prioritize them according to their influence and importance in terms of your objectives.
Some of them will be active participants and some passive. Identifying these two groups will help ensure that your media is effective. For instance, if a media campaign is seeking to ensure ethical practices are adopted by mining industries, the mining industry and the government are likely to be the target audiences.
These are the people who have the power to make the changes you want to see. Communities affected by mining and national or international environmental advocates will likely be the participant communities.
These are the people who will become involved by consuming and distributing your media and by taking action to support your cause. The target audiences and the participant communities may overlap; for example, a media campaign that asks for behavioral change in men who commit, condone or ignore domestic violence might identify these men as both the target audience and the participant community.
Audience profiling After you have identified your target audience and participant communities, create a profile for each that includes details such as: Demographics— race, gender, ethnicity, age, education, religion.
Geography — local, national, international, remote, urban, rural.
|Sample Media Plan Presentation by Samantha Terry on Prezi||Any marketing effort can easily go to waste if not properly planned. Social media marketing simply entails using social media to reach out to potential customers and spreading word about your products and services.|
|Develop your social media strategies||How to Write a Media Plan by Contributor - Updated September 26, Creating a media plan is an important part of any advertising campaign. In order for the campaign for be effective, planning is of very high importance, particularly when large amounts of money will be spent on advertising.|
|Sample Media Plan Presentation by Samantha Terry on Prezi||Drive traffic to your trade show displays at events Generate leads Generate sales You don't have to promise to do all these things.|
|How To Write Your Social Media Plan In 8 Steps||How to write a social media plan Last Updated: To help you get started, below are six steps to developing a social media plan.|
Attitudes — how do they perceive the issue, how proactive they are? What would it take to get them to take action?So feel free to share any thoughts and ideas you might have about how you might create a social media plan.
Let’s get started! Crafting . Step 1: Define and write down your objectives for your public relations or media leslutinsduphoenix.com will you design your public relations campaign?Will it be designed to: Establish your expertise among your peers, the press, or your potential clients or customers?
Build goodwill among your customer, supplier, or your community?
A media plan is the blueprint for how the advertising message will be delivered to the target audience. It is a persuasive document It communicates the rationale behind a recommendation to spend a significant amount of money. Creating your social media strategy and tactical plan. Noun: Strategy / A plan of action designed to achieve a long-term or overall aim.
First, you need to understand what a strategy is, and isn’t it. A strategy should define the main aim of your social media presence and set the parameters for what it will deliver and how it will be delivered.
In public relations, you have to rely on earned media, not paid advertising. Learn how to write a media plan that'll get you a lot of earned media.
Strategy and Timeline. As described in Step 2, everything must be reasonable for your business, and measurable. Come up with a quarterly or yearly timeline describing your strategy for reaching your goals.
Budget. Every media plan needs a budget. Say you have a .